Why Your Business Needs Social Media
Almost everyone you know is using some form of social media, which makes the potential audience for your posts huge! To help demonstrate this fact, here are some statistics:
- 72% of people who use the internet are active on social media networks
- 89% of people between the ages of 18 and 29 use social media
- If Facebook was a country, it would be the 3rd most populated in the world
You might be thinking, “Great, but how do I capture that audience?” It’s true that although all of these people are using social media it does not mean that all of them will like your Facebook page, follow you on Twitter, or engage with your videos on YouTube. The fact is that your current and future customers are using social networks, and you have the ability to reach out to them and demonstrate your knowledge and good service through using these profiles.
Many business owners wonder whether or not social media will really have a positive effect for their companies. Most business owners also think that the time put into social media is not worth the rewards that they get from posting daily. What if we told you that not regularly posting on social media is actually causing you to lose customers? When your company is not easily recognized by your local or national consumers, and potential clients perceive you through your online presence, and these days, social media is a significant part of your presence online. If a potential customer finds your site, the next place they will look to make sure you are a legitimate business is Facebook, Twitter, or Google+. If you have not been updating your profiles, then customers will assume you are out of business or that you do not care enough about your business to present yourself well. If you won’t take the time to update your social media, will you really take the time to do the job properly for me? This is why a lot of companies are losing business.
One point to stress here, because it is a valid one. Not everyone uses social media to find a service provider like a plumber or a roofer or DUI attorney. Instead, it is the perception that people have about your company, as well as how Google interprets this information. If you are actively posting on social media, Google WILL REWARD you for it. Very simply, we live in a social world, and Google has had to adapt how people to rank websites. The perception to the search engine giant is that “real companies” take the time to create, modify, and update their social media channels. Therefore, it is exceptionally important.
Setting Up Your Social Media Presence
The four main social sites that you need to set up are a Facebook page, a Twitter account, A LinkedIn account, and a Google+ page. When you are setting these up, you want to make sure that you fill out good descriptions in the “about” sections and link back to your main website from each page. You also need to make sure that your profile pictures and headers look good and represent your business well. You should also have a link back to your website. This is a way for not only your customers to find you, but also for Google to connect the dots and relate one with the other. In order to get the most out of your social media presence, you should regularly post to each of your accounts.
Here at Hit Me SEO, we understand that coming up with content to post every single day, 2-3 times a day can be difficult, especially when you have a million other things to worry about. This is why we offer social media management packages for our clients. For more information, visit our social media pricing page or give us a call at (240) 477-7075.