Have you found that over the last several months you continue to watch your website rankings fallings?  Getting less traffic to your site?  Are you finding it more difficult to find your company name when you do a Google search? Considering all of the major changes that have been made by the powerful search engine in the early part of 2012, you are definitely not alone.  Obviously, you are looking to get this corrected as soon as possible, and there is good news.  The decreased rankings are not permanent, and you can do something to climb to the top of the rankings.

The Search Engines are switching things up!

In the spring of 2012, Google introduced a variety of changes aimed at providing searchers the most qualified content and website available on the web for those doing a search.  Considering the trillions of web pages living in cyber space, it is quite a job to index all of the pages and provide you with exactly what you are looking for when you do a Google search.  Think about it….you don’t go to page two when you are searching online and don’t see what you are looking for.  You simply revise your search and run another query.  This is why it is so important to make sure you rank as high as possible for the keywords and phrases most important to your business.   Don’t misunderstand what I just said.  The most important is not always the most searched.   This is where we introduce the longer tail keyword phrase.

Are your Website Rankings Falling for every term, or just a select few?

What we have seen at Hit Me SEO recently is that many people were very focused on a select few keywords for their business.  If you are a foot odor company, you may think that the best phrases or terms for your business would be stop foot odor, or simply, foot odor.  But think about what people may be searching for when they have the unfortunate pleasure of smelly feet…

  • Stop foot odor
  • How to stop foot odor
  • Remedies for stinky feet
  • Ways to prevent smelly feet
  • Sweaty and smelly feet
  • How to stop my feet from smelling
  • What to do to stop stinky feet
  • Is foot odor preventable?

This list could go on, and on, and on.  By doing some good keyword research, your can prevent your website rankings from falling, and actually start your march up to the top of the search engines for longer, but much more narrowed keyword terms and phrases.  After all, if someone types in 4 or 5 works in a search bar, they are pretty specific about what they are looking for.  This is the type of a searcher who is much more likely to convert to a customer on your website.

What can you do to prevent your website rankings falling any further?

Think about your industry.  Think about what you would type into a search bar on Google, Yahoo, or Bing.   Now, once you have your list.   Flip your entire thought process.  Think about what your potential clients are searching for online.   Take out the industry jargon.  Stop using the phrases that make you look the best in the eyes of your client.  Are people really going to search for affordable heating and air conditioning solutions?   Not likely.   They are going to search for cheap home AC units, or inexpensive heat pumps in Harrisburg PA.  Searchers are going to be specific, and the more specific your organic pages, the higher the ROI is going to be.

If you are in the unfortunate spot of waking up daily and looking once again at your website rankings falling to new lows, pick up the phone and call us.  You can start by checking your website out and seeing how well you score on our free website optimization test.   You can get a quick score and a number that you can work with to understand how well your site is put together.   There is hope, and you can win the online marketing game.   Give us a call today at 888-55-Hit Me and learn what you can do to prevent your website rankings from falling even further.